Baidu Map joins UnionPay International’s cross-border marketing platform, U Plan

UnionPay International announced today that Baidu Map, a popular mapping app in China, now joins UnionPay International’s cross-border marketing platform, U Plan. It is the first digital mapping application that has joined the platform. When using the APP of Baidu Map outside mainland China, tourists will get the U Plan e-coupons that can be used at the merchants nearby. Meanwhile, cardholders may download the U Plan e-coupons via the APP of “Mobile QuickPass” jointly launched by UnionPay and other industry players. 

Adopting the mobile Internet technology, U Plan realizes the location based service, accurate promoting and instant discounts for cross-border consumption. Since the launch of U Plan in last July, about 5,000 merchants across 16 countries and regions outside mainland China have joined the platform, and about 10 million e-coupons are downloaded. Now, cardholders are able to download e-coupons via the APP of “Mobile QuickPass” and the apps of about 40 banks, travel agencies, and airlines. Showing the e-coupons and paying with UnionPay cards at the participating merchants, cardholders can enjoy the highest discount available.

Baidu Map provides service in 209 countries and regions, and has a penetration of over 30% among the outbound tourists. Users can now search for the U Plan participating merchants via the LBS locating system of Baidu Map, and can also get U Plan e-coupons via the search and exploration functions of the app. It is expected that more than 2,000 U Plan participating merchants across Hong Kong, Macau, Japan, South Korea, Southeast Asia, Europe, USA, Australia and New Zealand will be marked in Baidu Map before the 2018 Spring Festival, and the app will cover all participating merchants progressively.

Now, UnionPay cardholders may enjoy 30%-off discount at many renowned merchants, including Macy’s and Hertz in the US; SaSa, Prince Jewellery & Watch, Luk Fook in Hong Kong; Laox and Matsumotokiyoshi in Japan as well as King Power in Thailand. Cardholders may download the “Mobile QuickPass” APP and click the button of U Plan on the homepage to get all the privilege details.